This event has ended.
CORE: is thrilled to welcome Ben Smith, the editor in chief of Semafor, a new global news company, and the former media columnist for The New York Times and founding editor in chief of BuzzFeed News. Smith will be discussing his new book, Traffic: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral. This riveting, essential read traces the beginnings of the age of disinformation and the new media arms race for capturing attention at scale and tells the story of the wild and powerful forces that would overtake the internet, American society and destabilize institutional media. As Buzzfeed news closes its doors, Smith reflects on a critical chapter in media history and considers the new era to come.